By Anthony Armenia, Communications Specialist, Disney Parks, Experiences & Products
Since originally launching in Disney stores in Japan and China, Shanghai Disney Resort and Hong Kong Disneyland Resort, Disney nuiMOs plush characters quickly gained popularity on social media as fans styled and took their plush on adventures to Disney Parks, the beach, the mall and everywhere in between! This year, it’s time for the rest of the world to meet Disney nuiMOs featuring miniature character plush, outfits and accessories with a fashionable twist! These little friends don’t skimp on style…
“What are nuiMOs?” you ask? The name “nuiMOs” is a blend of the Japanese words nuigurumi, meaning plush, and moderu, meaning model. Disney nuiMOs plush characters are meant to be an extension of one’s self with the flexibility to change one’s looks to suit their unique personality and taste. Disney nuiMOs are flexible and can do a wide variety of poses. Their pocket-sized compactness and portability make them the perfect little companions and even models!
Get ready because the first release is next Tuesday, Jan. 19 and includes Disney nuiMOs plush of Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Stitch and Angel along with an assortment of fashionable outfits and accessories for you to mix and match to create your very own unique styles!
On the first Monday of each month, beginning Feb. 1, new accessories, outfits and plush will be released to keep up with the latest trends including co-brands with Loungefly, Spirit Jersey, Ashley Eckstein, Disney Artist Wes Jenkins and more.
To help kick off the launch in style, celebrity stylist Maeve Reilly created four signature Disney nuiMOs looks for Mickey Mouse and Minnie Mouse by mixing and matching clothing and accessories from the new lines, inspiring fans to create their own! Her love for accessorizing, passion for emerging brands, and acute attention to detail make her highly sought after by icons everywhere. Maeve’s Disney nuiMOs style creations are: Streetwear: Tokyo vs. LA street style, Loungewear, Day to Night and a Day at Disney Parks. Check them out:
To see more of the Disney nuiMOs styles that Maeve created, hop on over to her Instagram @StyleMeMaeve.
Disney nuiMOs will be available for the first time in North America and Europe beginning Jan. 19 at shopDisney.com, shopDisney.co.uk, Disney stores and at Walt Disney World Resort. Of course, they will continue to delight guests at Disney stores in Japan, Shanghai Disney Resort and Hong Kong Disneyland Resort as well! Stay tuned because these new friends will also be coming to Downtown Disney District at Disneyland Resort and Disneyland Paris at a later date.