For more than 40 years, Disney has been providing magic to wish kids and their families when they need it most. Today, I am beyond excited to announce that we will be launching three all-new product offerings — each unlocking a special donation to Make-A-Wish® — over the next few months, kicking off with the latest color collection, Wishes Come True Blue.

Inspired by Make-A-Wish, this collection celebrates 40 years of Disney and Make-A-Wish working together to grant life-changing wishes for children with critical illnesses. These new offerings will appear at select Disney parks around the world, the Disney store and online at shopDisney beginning today!

In addition, for each item purchased in the Wishes Come True Blue color collection now through World Wish Day 2021 (April 29, 2021) in the US, Canada and across Europe, Disney will donate 25 percent of the purchase price (up to US $500,000) to Make-A-Wish. Wish.org/Disney

This is the first-ever Disney color collection that celebrates and supports a nonprofit’s impact and ongoing collaboration with Disney. This collection features a wide variety of products from headwear and accessories to apparel and much more!

As seen above, the collection also marks the debut of two all-new products, including the first-ever adjustable children’s Mickey Mouse ear headband – allowing children of all abilities to wear their ears with comfort and joy – as well as the first cloth face masks for children and adults alike by Spirit Jersey.

In honor of this launch, Disney Parks, Experiences and Products is donating 10,000 cloth face masks from the collection to Make-A-Wish.

Over at Walt Disney World Resort, you’ll love these blue-tiful products featuring the Walt Disney World logo, including spirit jerseys, face masks and Mickey Mouse and Minnie Mouse ear headbands!

Visiting the Downtown Disney District at Disneyland Resort this fall? You’ll want to rock the latest spirit jerseys, sweaters, headbands and even face masks, all with the Disneyland Resort logo at World of Disney and the Disneyland Resort Backlot Premiere Shop.

Fans located near some of our international Disney parks can get in on the celebration as well! At Disneyland Paris, the spirit jersey, mini backpack by Loungefly and Minnie Mouse ear headband will be available for guests to wear around the parks. And, at Hong Kong Disneyland Resort, guests can don the latest headband!

All across North America, you can visit your local Disney store to purchase Minnie Mouse & Mickey Mouse ear headbands, a new mini backpack and wristlet by Loungefly and, of course, the most blue-tiful spirit jerseys for adults, kids and even furry friends!

You can also join in on the celebration virtually at shopDisney.com, where there will be an assortment of products including spirit jerseys for adults, kids and furry friends, leggings, face masks, hats, headbands, clogs by Crocs, mini backpacks and wristlets by Loungefly and much more!

Live across the pond? Gear up at shopDisney.co.uk as well with spirit jerseys, hats, Minnie Mouse ear headbands and everyone’s favorite mini backpack and wristlet by Loungefly! For more details plus terms and conditions, visit thewaltdisneycompany.eu/TrueBlueWishes.

Rounding it all out, a unique assortment of products for you and your ohana will be available soon at Aulani, a Disney Resort & Spa, including a Minnie Mouse ear headband with plumerias galore, spirit jersey, the mini backpack and wristlet by Loungefly and the adjustable Mickey Mouse ear headband.

Stay tuned to the Disney Parks Blog for even more global product offerings coming over the next few months, use #WishesComeTrueBlue to spread the word, and recognize the life-changing power of a wish by visiting Wish.org/Disney to learn more!